Project: Business Idea Type: Academic Work Digital resources: Illustrator and Photoshop Year: 2011
The purpose of this exercise was to stimulate research on a potential business idea, intending to structure the same across analyzes (external, internal, and Strategic SWOT) in order to prove the feasibility of this.
The idea presented proposed chromatic alteration of shell chicken eggs, so that it can respond to information problems of validity. The egg possess a bright color which would fading within 60 days (product life cycle), so this project answers to three functions: visual information to the validity, the distinction of most actual eggs and decorative function.
The creation of the brand Color Eggs lets you graphically know how would be this product on the market.